Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Help

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Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Analysis might be performed to create various strategies utilizing the strengths of the company to obtain opportunities, conquer weaknesses and to lower the dangers. It could also be used to evaluate that how certain weak points resist particular chances and increase the hazards. The techniques prepared using the Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Solution are provided as follows;
• Utilization of strong international brand position and financial resources in broadening towards prospective markets.
• Unique brand name experience might help out the company to much better position itself in new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High rates restricts the expansion in various Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the special brand name experience might be utilized to reduce the danger from prospective customers.
• Stringent appearance policies might caused the consumer shift towards Victoria with high social obligation.
• Minimal target audience might resulted in a decline in the total market share of the business.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Help might be performed to evaluate the accessibility of funds to the business that could be used in expansion towards global markets. The financial position of the company might be examined by using the information given in the case Exhibit 1. The ratios that could be considered in financial performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be prospective and the business should put efforts in increasing its incomes together with decreasing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Help

Segmentation

The segmentation analysis includes the analysis of different business sectors of the business in domestic and the global, markets. Most of the business's Traditional stores lie in US including above 500 shops in almost each of the state of US. The company has likewise a worldwide existence in 8 different nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its stores in the US. It indicates that bulk of the revenues of the business come from the regional markets. The company is considering to expand its shops into 7 more European and Asian nations. A chart revealing the existence of the business in numerous international markets is given up the Appendix 2.

Targeting


The company targets its clothes brand to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business connected to its competitors. For instance, the business hires great looking males and females for its stores and follows a stringent appearance policy to maintain attraction of good-looking people towards its stores and supply a special brand experience.

Positioning


The business has placed its brand as a high-end brand targeting only a particular market section. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a luxury clothing brand targeted to the cool and attractive characters in society. This market position attracts numerous elite individuals towards the brand but it hurts the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Help faces a lot of competition in the market with the presence of numerous number of competitors in the market. Space is likewise considered to be a possible competitor in local as well as in worldwide; markets as the business is thinking about to move in the global markets.



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