Recommendations of Googles Problems In China Case Help

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Recommendations of Googles Problems In China Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of various options, the company is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in worldwide markets with no decrease in its local profits and any deterioration of its market position. By thinking about Alternative 3, the business might keep its store experience and brand originality. However, it might also think about alternative 2 that might allow the business to access the markets with no potential financial investment. The business could pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the local markets however as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue. Therefore, the business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Googles Problems In China Case Analysis Stores

The company has a long term market position in United States which can not be generated quickly in the brand-new markets. The choice would assist the company to expand in international markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new international markets.
• Increase in revenue from international markets.
• Elimination of concerns related to diversity.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Increase in competitors.
• Differences in cultures might resulted in a failure of the brand particularly in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Googles Problems In China Case Solution Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could posture an extreme hazard to the market share of company. In this situation the business could think about introducing Click and Recommendations of Googles Problems In China Case Analysis shops. These stores with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the market position
• Removal of brand name Originality
• Removal of the great store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the worldwide markets without closing its domestic stores that adds to the major part of earnings of the business. The advantages and disadvantages related to Alternative 3 are given listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of new global markets.
• Boost in revenue from international markets.
• Income diversification.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of problems connected to diversity.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.



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