Recommendations of Godrej Consumer Products Limited: Implementing Eva Case Analysis

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Recommendations of Godrej Consumer Products Limited: Implementing Eva Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the evaluation of different options, the company is suggested to consider alternative 3. As alternative 3 would enable the business to broaden in global markets with no decrease in its regional earnings and any deterioration of its market position. By considering Alternative 3, the business could preserve its shop experience and brand uniqueness. However, it might likewise think about alternative 2 that might permit the business to access the markets without any prospective financial investment. The company could pursue alternative 1 which would enable the business to focus on potential international markets rather than the regional markets but as the company is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decline in company's revenue. For that reason, the company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Godrej Consumer Products Limited: Implementing Eva Case Analysis Stores

The company has a long term market position in US which can not be generated quickly in the new markets. The alternative would help the business to expand in global markets along with the removal of concerns raised in its regional markets related to its diversity.

Pros:

• Exploration of new international markets.
• Increase in profits from worldwide markets.
• Elimination of problems connected to diversity.
• Revenue diversification.
• Action towards being a strong international brand.

Cons:

• Loss of substantial earnings from the local markets.
• Boost in competitors.
• Differences in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Godrej Consumer Products Limited: Implementing Eva Case Solution Stores

Alternative 2 includes the intro of online market locations through producing a correct business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could pose an extreme threat to the market share of company. Moreover, the competitors are moving towards click and Recommendations of Godrej Consumer Products Limited: Implementing Eva Case Solution stores with Gap introducing Piperline. This shift towards online markets could decrease the earnings for business. In this situation the business could consider introducing Click and Recommendations of Godrej Consumer Products Limited: Implementing Eva Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand name Uniqueness
• Elimination of the great store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the international markets without closing its domestic stores that contributes to the major part of revenues of the business. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Expedition of brand-new international markets.
• Increase in revenue from global markets.
• Revenue diversification.
• Action towards being a strong international brand.

Cons:

• Extension of problems connected to variety.
• Differences in cultures might caused a failure of the brand name specifically in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.



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