Recommendations of Godrej Consumer Products Limited Implementing Eva Case Help

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Recommendations of Godrej Consumer Products Limited Implementing Eva Case Study Solution

On the basis of above internal and external analysis of the company along with the evaluation of various options, the company is advised to consider alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its local profits and any deterioration of its market position. By thinking about Alternative 3, the business could keep its store experience and brand name originality. It might also think about alternative 2 that might allow the business to access the markets without any potential investment. The business could pursue alternative 1 which would make it possible for the business to focus on possible international markets rather than the local markets however as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in company's earnings. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Godrej Consumer Products Limited Implementing Eva Case Solution Stores

Growth towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although a great choice for increasing the international existence of the company. Nevertheless, the closing of domestic shops could extremely affect the incomes of the company as above 90% of its shops are located locally and closing those shops would ultimately reduce the earnings of the firm. The business has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the company to broaden in worldwide markets in addition to the elimination of problems raised in its local markets connected to its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Exploration of new international markets.
• Boost in revenue from worldwide markets.
• Elimination of issues connected to variety.
• Revenue diversification.
• Action towards being a strong global brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Increase in competition.
• Distinctions in cultures could led to a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Godrej Consumer Products Limited Implementing Eva Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could posture a severe risk to the market share of business. In this scenario the company could consider presenting Click and Recommendations of Godrej Consumer Products Limited Implementing Eva Case Help stores. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competition danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the market position
• Removal of brand name Individuality
• Elimination of the great shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the huge part of profits of the business. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Expedition of new global markets.
• Boost in revenue from global markets.
• Income diversification.
• Step towards being a strong international brand.

Cons:

• Extension of problems connected to variety.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to get market share.



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