Recommendations of Glaceau: Marketing Vitaminwater Case Solution

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Recommendations of Glaceau: Marketing Vitaminwater Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the business is suggested to consider alternative 3. As alternative 3 would enable the company to broaden in global markets without any reduction in its local earnings and any degeneration of its market position. The business might pursue alternative 1 which would allow the business to focus on prospective international markets rather than the regional markets however as the company is highly dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Glaceau: Marketing Vitaminwater Case Analysis Stores

Expansion towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although an excellent alternative for increasing the international existence of the business. The closing of domestic stores could extremely impact the profits of the company as above 90% of its shops are situated domestically and closing those shops would ultimately minimize the revenues of the company. Additionally, the company has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the business to broaden in international markets along with the removal of concerns raised in its local markets related to its diversity. The pros and Cons for Alternative 1 are noted below;

Pros:

• Exploration of new worldwide markets.
• Increase in earnings from worldwide markets.
• Removal of issues connected to variety.
• Revenue diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand name especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Glaceau: Marketing Vitaminwater Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might position a severe danger to the market share of business. In this circumstance the company could consider introducing Click and Recommendations of Glaceau: Marketing Vitaminwater Case Help stores. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the marketplace position
• Removal of brand Originality
• Removal of the great store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the major part of profits of the company. The benefits and drawbacks associated with Alternative 3 are given listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging customer base
• Large Profits
• Expedition of brand-new global markets.
• Increase in profits from global markets.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Continuation of concerns connected to variety.
• Distinctions in cultures might led to a failure of the brand especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to gain market share.



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