Recommendations of Glaceau Marketing Vitaminwater Case Solution

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Recommendations of Glaceau Marketing Vitaminwater Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the business is advised to consider alternative 3. As alternative 3 would permit the business to broaden in global markets without any decrease in its local profits and any deterioration of its market position. The business could pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the regional markets but as the business is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Glaceau Marketing Vitaminwater Case Help Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great alternative for increasing the international presence of the company. However, the closing of domestic stores could highly affect the revenues of the company as above 90% of its stores lie locally and closing those shops would eventually decrease the profits of the firm. Furthermore, the company has a long term market position in US which can not be created quickly in the new markets. The choice would assist the business to broaden in international markets together with the elimination of issues raised in its regional markets related to its variety. The pros and Cons for Alternative 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Increase in income from global markets.
• Elimination of problems related to variety.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive incomes from the local markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Glaceau Marketing Vitaminwater Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could posture a severe threat to the market share of business. In this situation the business could think about introducing Click and Recommendations of Glaceau Marketing Vitaminwater Case Analysis stores. These stores with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competition hazard
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Removal of brand Originality
• Elimination of the terrific store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the huge part of earnings of the business. The pros and cons related to Alternative 3 are provided below;

Pros:

• Lowering competitors hazard
• Access to the world markets
• Enlarging consumer base
• Big Earnings
• Exploration of new international markets.
• Increase in earnings from worldwide markets.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could caused a failure of the brand particularly in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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