Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Analysis

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Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Study Analysis

A Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Analysis might be performed to develop various methods using the strengths of the company to get opportunities, overcome weaknesses and to decrease the hazards. It could also be used to examine that how specific weak points withstand specific opportunities and increase the dangers. The techniques drafted utilizing the Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Help are given as follows;
• Utilization of strong international brand position and funds in broadening towards potential markets.
• Unique brand name experience might assist the business to better position itself in new markets.
• Resistance in growth in the possible international markets encouraging diversity.
• High rates limits the expansion in different Asian and African nations with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the distinct brand experience might be utilized to decrease the risk from potential consumers.
• Stringent appearance policies might led to the customer shift towards Victoria with high social responsibility.
• Restricted target markets could led to a decrease in the total market share of the business.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Analysis might be conducted to evaluate the availability of funds to the business that might be utilized in growth towards international markets. The financial position of the company could be assessed by utilizing the information given up the case Exhibition 1. The ratios that could be considered in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be potential and the company should put efforts in increasing its incomes along with reducing its functional expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Help

Segmentation

Most of the company's Brick and Mortar stores are located in United States including above 500 shops in nearly each of the state of United States. The business has likewise a worldwide presence in 8 different countries with its highest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its shops in the US.

Targeting

The business targets its clothing brand name to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous differences in the company associated with its competitors. The company hires great looking guys and ladies for its shops and follows a strict look policy to keep destination of good-looking individuals towards its shops and provide a special brand experience.

Positioning

The company has actually placed its brand name as a high-end brand name targeting only a specific market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand image as a high-end clothes brand name targeted to the cool and attractive personalities in society. Although, this market position brings in different elite people towards the brand name but it hurts the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Glaceau Marketing Vitaminwater Case Solution deals with a lot of competition in the market with the existence of numerous number of rivals in the market. Space is also thought about to be a possible competitor in regional as well as in worldwide; markets as the company is considering to shift in the worldwide markets.

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