Pestel Analysis of Glaceau Marketing Vitaminwater Case Help

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Pestel Analysis of Glaceau Marketing Vitaminwater Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, business tax rate and general tax rate had declined which ultimately had an effect on the development of company profits. This unforeseen growth in profits will ultimately increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical way.

Economical Factor:

Due to the worldwide monetary crises in the year 2008 and 2009, the comparative development of Gdp (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This decreased does not provide the decrease in the per capita income of Canadian individuals in the year 2012 from the year 2011 but the growth in per capita income have increased in decreasing way which might not be the factor to the decrease in charitable activities due to the fact that the per capita income had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has actually been chosen that the Pestel Analysis of Glaceau Marketing Vitaminwater Case Solution will now target the primary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years old, their income is extremely low as they are dependent upon their moms and dads, enjoyed the frozen deals with and interested to provide the valuable contributions for the much better health of Pestel Analysis of Glaceau Marketing Vitaminwater Case Analysis of Canada.

Technological Factor:

Due to the technological improvement in Canada, the small and corporate businesses will produce more in less cost which eventually lead towards the cost conserving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and an annual event such as Wonder Treat Day in orderto provide the valuable donations for the better health of Pestel Analysis of Glaceau Marketing Vitaminwater Case Analysis of Canada.

Strategies:

There are 4 alternative methods whose application will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative techniques are:

The key problems dealing with by the company relate to the
1. Time restraint of 3 months to make and execute the strategy in Toronto, Canada
2. A constant decline in the collection of donations on annual basis
3. A decline in the per shop earnings in Toronto which have failed to raise donations from here
4. A primary focus of Pestel Analysis of Glaceau Marketing Vitaminwater Case Help Foundation is towards the advancement ofloyalty programs and the building of client relationships with possible customers of Wonder Reward Day
5. Some franchise owners are not showing their determination to participate in an annual event day due to the believe that their involvement in Wonder Reward Day are leading to the decrease of the revenues together with the not any major modification prior to and after earnings of their companies and businesses

PEST Analysis:

1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be produced through an annual occasion named Wonder Reward Day.
For this function, the hospital needs to begin the Reward contest such as the top place prizeon the basis of the greatest contribution, 2nd location prizeon the basis of the 2nd highest donation, third location reward on the basis of the third greatest contribution, and much more. These prizes will inspire the franchise owners to take part more in the charitable activities in an annual occasion of Wonder Treat Day.
2. Loyalty Card: In order to establish and maintain more loyal clients for Pestel Analysis of Glaceau Marketing Vitaminwater Case Analysis to offer the valuable donations for the better health of Pestel Analysis of Glaceau Marketing Vitaminwater Case Solution of Canada, the hospital must produce the loyalty card program for the blizzards to recognized commitment in customers.
3. Schools: For the purpose to get the rapid increase in number of contributions from the area of Toronto, hospital needs to consist of the variety of schools located in Toronto to get involved inan yearly occasion such as Miracle Treat Dayto provide the important contributions for the much better health of Pestel Analysis of Glaceau Marketing Vitaminwater Case Analysis of Canada.
Email Marketing: The use of Email marketing should be implemented by the hospital to record the number of schools and franchise owners to participate in an annual event such as Miracle Treat Dayto provide the important donations for the better health of Pestel Analysis of Glaceau Marketing Vitaminwater Case Analysis of Canada.

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