Recommendations of Gateway Implementing Innovative Strategies In The It Industry Case Solution

Home >> Ibs Center For Management Research >> Gateway Implementing Innovative Strategies In The It Industry >> Recommendations

Recommendations of Gateway Implementing Innovative Strategies In The It Industry Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the company is suggested to think about alternative 3. As alternative 3 would enable the business to expand in worldwide markets with no decrease in its local profits and any degeneration of its market position. By thinking about Alternative 3, the business might keep its shop experience and brand name uniqueness. However, it might also think about alternative 2 that might permit the business to access the markets without any prospective investment. Although, the business might pursue alternative 1 which would enable the company to concentrate on possible global markets rather than the regional markets however as the business is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would lead to the substantial decrease in company's profits. The business is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Gateway Implementing Innovative Strategies In The It Industry Case Analysis Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The alternative would assist the business to broaden in worldwide markets along with the elimination of problems raised in its local markets related to its diversity.

Pros:

• Exploration of new worldwide markets.
• Increase in income from international markets.
• Elimination of issues connected to diversity.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand especially in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Gateway Implementing Innovative Strategies In The It Industry Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position an extreme risk to the market share of business. In this circumstance the business might think about introducing Click and Recommendations of Gateway Implementing Innovative Strategies In The It Industry Case Analysis stores. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competition hazard
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Removal of brand Originality
• Elimination of the excellent store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the global markets without closing its domestic stores that contributes to the major part of revenues of the business. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of new global markets.
• Boost in earnings from global markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of issues related to variety.
• Differences in cultures could led to a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.