Recommendations of Employee Motivation And Retention Strategies At Microsoft Corporation Case Analysis

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Recommendations of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is recommended to think about alternative 3. As alternative 3 would permit the company to broaden in international markets without any decrease in its regional incomes and any degeneration of its market position. The company might pursue alternative 1 which would allow the business to focus on prospective international markets rather than the local markets however as the business is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Employee Motivation And Retention Strategies At Microsoft Corporation Case Analysis Stores

The company has a long term market position in US which can not be produced soon in the new markets. The option would assist the business to broaden in worldwide markets along with the elimination of concerns raised in its regional markets related to its variety.

Pros:

• Expedition of brand-new global markets.
• Increase in revenue from worldwide markets.
• Elimination of issues connected to diversity.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Increase in competition.
• Differences in cultures might led to a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Employee Motivation And Retention Strategies At Microsoft Corporation Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could posture a severe danger to the market share of company. In this situation the company could consider introducing Click and Recommendations of Employee Motivation And Retention Strategies At Microsoft Corporation Case Help shops. These stores with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition danger
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Elimination of brand Individuality
• Elimination of the fantastic store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to broaden towards the international markets without closing its domestic shops that adds to the major part of incomes of the business. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Lowering competitors hazard
• Access to the world markets
• Enlarging consumer base
• Big Revenues
• Exploration of brand-new worldwide markets.
• Increase in revenue from global markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to gain market share.



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