Recommendations of Dow Chemicals Customer-Centric E-Business Strategy Case Solution

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Recommendations of Dow Chemicals Customer-Centric E-Business Strategy Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of numerous options, the business is recommended to consider alternative 3. As alternative 3 would allow the company to broaden in worldwide markets without any reduction in its regional incomes and any degeneration of its market position. The business could pursue alternative 1 which would enable the company to focus on possible international markets rather than the regional markets but as the company is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Dow Chemicals Customer-Centric E-Business Strategy Case Analysis Stores

The company has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the business to broaden in global markets along with the elimination of concerns raised in its regional markets related to its variety.

Pros:

• Exploration of new global markets.
• Increase in earnings from global markets.
• Removal of issues related to variety.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Increase in competitors.
• Distinctions in cultures could led to a failure of the brand name specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Dow Chemicals Customer-Centric E-Business Strategy Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might posture a severe threat to the market share of company. In this circumstance the business could consider introducing Click and Recommendations of Dow Chemicals Customer-Centric E-Business Strategy Case Solution shops. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competition danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Elimination of brand Uniqueness
• Removal of the great store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of earnings of the company. The benefits and drawbacks related to Alternative 3 are given below;

Pros:

• Minimizing competitors hazard
• Access to the world markets
• Expanding customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Boost in income from worldwide markets.
• Profits diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.



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