Recommendations of Daimler Smart Fortwo Car In The Us Case Help

Home >> Ibs Center For Management Research >> Daimler Smart Fortwo Car In The Us >> Recommendations

Recommendations of Daimler Smart Fortwo Car In The Us Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the evaluation of different alternatives, the company is advised to consider alternative 3. As alternative 3 would enable the company to expand in international markets with no reduction in its regional profits and any wear and tear of its market position. By considering Alternative 3, the company might keep its store experience and brand name uniqueness. It could also consider alternative 2 that might enable the business to access the markets without any possible investment. The company might pursue alternative 1 which would allow the business to focus on potential international markets rather than the local markets but as the business is highly reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decline in business's earnings. Therefore, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Daimler Smart Fortwo Car In The Us Case Solution Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The alternative would help the business to broaden in worldwide markets along with the removal of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from worldwide markets.
• Removal of concerns related to variety.
• Revenue diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Daimler Smart Fortwo Car In The Us Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could pose a serious threat to the market share of company. In this scenario the business might consider introducing Click and Recommendations of Daimler Smart Fortwo Car In The Us Case Solution stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand Individuality
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of revenues of the business. The advantages and disadvantages connected to Alternative 3 are given listed below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Expanding consumer base
• Large Profits
• Exploration of new worldwide markets.
• Increase in revenue from global markets.
• Income diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of problems connected to variety.
• Differences in cultures might caused a failure of the brand name specifically in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.