Recommendations of Cummins India Consumer Driven Modularization Strategy Case Solution

Home >> Ibs Center For Management Research >> Cummins India Consumer Driven Modularization Strategy >> Recommendations

Recommendations of Cummins India Consumer Driven Modularization Strategy Case Study Analysis

On the basis of above internal and external analysis of the business together with the evaluation of various alternatives, the business is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in international markets without any decrease in its local profits and any wear and tear of its market position. By considering Alternative 3, the company could preserve its shop experience and brand individuality. However, it could likewise consider alternative 2 that could permit the company to access the marketplaces with no prospective investment. Although, the company might pursue alternative 1 which would enable the company to focus on prospective worldwide markets rather than the regional markets but as the business is highly depending on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in business's revenue. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Cummins India Consumer Driven Modularization Strategy Case Help Stores

The business has a long term market position in United States which can not be generated soon in the new markets. The option would help the business to broaden in global markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from international markets.
• Removal of issues associated with variety.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Cummins India Consumer Driven Modularization Strategy Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could present an extreme danger to the market share of company. In this situation the business could consider presenting Click and Recommendations of Cummins India Consumer Driven Modularization Strategy Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Lowering competition risk
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Removal of brand Uniqueness
• Elimination of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of incomes of the business. The pros and cons related to Alternative 3 are offered below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of new global markets.
• Increase in earnings from worldwide markets.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Continuation of issues connected to variety.
• Distinctions in cultures might led to a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.