Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Analysis

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Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Solution might be performed to create numerous strategies using the strengths of the business to get chances, conquer weak points and to lower the hazards. It might also be used to examine that how specific weaknesses withstand certain chances and increase the hazards. The techniques drafted utilizing the Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Solution are provided as follows;
• Utilization of strong international brand name position and funds in expanding towards potential markets.
• Distinct brand experience could help out the company to much better position itself in new markets.
• Resistance in growth in the prospective worldwide markets encouraging variety.
• High costs limits the expansion in numerous Asian and African countries with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand name experience might be made use of to lower the hazard from potential consumers.
• Strict look policies could led to the customer shift towards Victoria with high social responsibility.
• Minimal target markets might caused a decline in the total market share of the company.
These methods might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Solution might be performed to examine the availability of financial resources to the business that might be utilized in growth towards international markets. The monetary position of the business might be examined by utilizing the data given in the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not seems to be potential and the business should put efforts in increasing its profits in addition to reducing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Help

Segmentation

Many of the business's Brick and Mortar stores are located in United States consisting of above 500 shops in practically each of the state of US. The company has also a worldwide existence in 8 various nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its shops in the US.

Targeting


The company targets its clothing brand to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the company related to its rivals. For example, the company hires great looking men and women for its stores and follows a strict look policy to keep destination of attractive people towards its shops and supply an unique brand name experience.

Positioning


The company has positioned its brand name as a high-end brand targeting only a specific market section. The business with its non-traditional ways of marketing through models and agents posters its brand name image as a high-end clothing brand targeted to the cool and good-looking personalities in society. Although, this market position draws in numerous elite individuals towards the brand name but it injures the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Help faces a lot of competition in the market with the existence of various number of competitors in the market. A chart showing the close competitors along with their attributes and the marketing method is given up. it might be seen that the American Eagle Outfitters is considered to be the greatest rivals for company with its marketing method associated to the television shows. Space is likewise considered to be a possible rival in local as well as in global; markets as the business is considering to shift in the worldwide markets. Together with it, Cummins India Consumer Driven Modularization Strategy Case Study Solution. with its versatile prices technique and the Victoria's Street with its strong social status posture an extreme threat to the existing market share of the Porter's 5 Forces analysis of Cummins India Consumer Driven Modularization Strategy Case Solution.



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