Recommendations of Crm Implementation Failure At Cigna Corporation Case Analysis

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Recommendations of Crm Implementation Failure At Cigna Corporation Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would enable the company to expand in global markets without any reduction in its local profits and any degeneration of its market position. The business might pursue alternative 1 which would enable the company to focus on possible global markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Crm Implementation Failure At Cigna Corporation Case Help Stores

Growth towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although an excellent choice for increasing the international existence of the business. The closing of domestic stores might extremely impact the revenues of the firm as above 90% of its stores are situated locally and closing those stores would ultimately decrease the revenues of the firm. Furthermore, the company has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would assist the company to broaden in international markets in addition to the removal of issues raised in its local markets related to its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Elimination of problems related to variety.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of comprehensive revenues from the local markets.
• Boost in competition.
• Distinctions in cultures could caused a failure of the brand specifically in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Crm Implementation Failure At Cigna Corporation Case Help Stores

Alternative 2 includes the introduction of online market locations through generating an appropriate business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could present a serious danger to the market share of company. Furthermore, the rivals are shifting towards click and Recommendations of Crm Implementation Failure At Cigna Corporation Case Solution stores with Gap presenting Piperline. This shift towards online markets might reduce the earnings for business. In this situation the business might consider introducing Click and Recommendations of Crm Implementation Failure At Cigna Corporation Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Originality
• Elimination of the terrific shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of revenues of the company. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Reducing competitors threat
• Access to the world markets
• Enlarging customer base
• Large Incomes
• Expedition of new global markets.
• Increase in profits from worldwide markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to gain market share.



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