Recommendations of Coke: Ethical Issues Case Help

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Recommendations of Coke: Ethical Issues Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of various options, the company is advised to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any decrease in its regional incomes and any deterioration of its market position. The business could pursue alternative 1 which would enable the company to focus on possible worldwide markets rather than the regional markets but as the company is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Coke: Ethical Issues Case Solution Stores

The business has a long term market position in United States which can not be produced soon in the new markets. The choice would help the company to expand in worldwide markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Exploration of new international markets.
• Increase in revenue from worldwide markets.
• Removal of issues connected to diversity.
• Profits diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Coke: Ethical Issues Case Solution Stores

Alternative 2 includes the intro of online market locations through producing an appropriate business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could present a severe threat to the market share of company. Additionally, the rivals are shifting towards click and Recommendations of Coke: Ethical Issues Case Solution shops with Gap introducing Piperline. This shift towards online markets might reduce the revenues for company. In this situation the company could think about introducing Click and Recommendations of Coke: Ethical Issues Case Analysis shops. These stores with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low financial investment
• Lowering competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand Individuality
• Elimination of the great store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to expand towards the international markets without closing its domestic shops that adds to the major part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are offered listed below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Expanding customer base
• Large Incomes
• Expedition of new global markets.
• Boost in income from global markets.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of problems connected to variety.
• Distinctions in cultures might resulted in a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.



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