Recommendations of Coke Ethical Issues Case Help

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Recommendations of Coke Ethical Issues Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the company is recommended to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any decrease in its regional incomes and any degeneration of its market position. The business could pursue alternative 1 which would make it possible for the business to focus on potential worldwide markets rather than the regional markets however as the business is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Coke Ethical Issues Case Help Stores

Growth towards international markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a good alternative for increasing the international existence of the company. Nevertheless, the closing of domestic shops might highly impact the revenues of the firm as above 90% of its shops are located locally and closing those shops would eventually decrease the earnings of the firm. The company has a long term market position in United States which can not be produced quickly in the brand-new markets. The alternative would assist the business to broaden in international markets in addition to the removal of issues raised in its local markets related to its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in income from global markets.
• Elimination of issues related to diversity.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive profits from the regional markets.
• Boost in competition.
• Differences in cultures could resulted in a failure of the brand name specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Coke Ethical Issues Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position an extreme danger to the market share of company. In this situation the company could think about introducing Click and Recommendations of Coke Ethical Issues Case Analysis stores. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competitors risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Elimination of brand name Uniqueness
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the major part of incomes of the company. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Lowering competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Large Profits
• Expedition of new worldwide markets.
• Boost in income from worldwide markets.
• Profits diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of problems associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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