Recommendations of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Analysis

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Recommendations of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Study Analysis

On the basis of above internal and external analysis of the company together with the assessment of various options, the company is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in global markets with no decrease in its regional profits and any wear and tear of its market position. By thinking about Alternative 3, the company could maintain its store experience and brand name originality. Nevertheless, it might also consider alternative 2 that could allow the company to access the markets without any potential financial investment. Although, the business could pursue alternative 1 which would allow the business to concentrate on possible international markets instead of the regional markets however as the business is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would lead to the significant decrease in business's revenue. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Solution Stores

The company has a long term market position in United States which can not be produced quickly in the new markets. The alternative would help the company to expand in worldwide markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Boost in profits from international markets.
• Elimination of issues associated with variety.
• Earnings diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive earnings from the local markets.
• Increase in competition.
• Distinctions in cultures could led to a failure of the brand particularly in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could posture a severe danger to the market share of business. In this situation the business could think about presenting Click and Recommendations of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Help shops. These stores with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competitors hazard
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Elimination of brand Uniqueness
• Removal of the fantastic shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of incomes of the business. The pros and cons associated with Alternative 3 are provided below;

Pros:

• Minimizing competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Incomes
• Exploration of brand-new international markets.
• Boost in earnings from international markets.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.



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