Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Analysis

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Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Study Help

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, company tax rate and general tax rate had declined which ultimately had an influence on the growth of company revenues. This unexpected development in profits will eventually increase the charitable activities in Canada in order to enhance the business image and to market himself in an ethical method.

Economical Factor:

Due to the worldwide monetary crises in the year 2008 and 2009, the comparative development of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not provide the decrease in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the growth in per capita income have actually increased in decreasing method which may not be the factor to the decline in charitable activities due to the fact that the per capita earnings had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Solution will now target the primary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is really low as they depend on their parents, delighted in the frozen treats and interested to provide the important contributions for the much better health of Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Analysis of Canada.

Technological Factor:

Due to the technological improvement in Canada, the little and business businesses will produce more in less cost which eventually lead towards the expense saving leading to more profits and margins which may lead towards the more participation in the charitable activities and an annual event such as Miracle Reward Day in orderto supply the valuable donations for the better health of Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Analysis of Canada.

Strategies:

There are four alternative methods whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative methods are:

The key problems facing by the business belong to the
1. Time restraint of 3 months to make and carry out the method in Toronto, Canada
2. A consistent decrease in the collection of donations on yearly basis
3. A decline in the per store income in Toronto which have actually failed to raise donations from here
4. A main focus of Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Solution Foundation is towards the development ofloyalty programs and the building of consumer relationships with potential consumers of Miracle Treat Day
5. Some franchise owners are not showing their determination to participate in a yearly event day due to the believe that their participation in Miracle Treat Day are leading to the decrease of the revenues together with the not any major modification before and after profits of their firms and services

PEST Analysis:

1. Franchise Rewards: By providing the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be generated through a yearly occasion named Wonder Reward Day.
For this purpose, the hospital must start the Prize contest such as the top place prizeon the basis of the highest contribution, 2nd place prizeon the basis of the 2nd highest donation, 3rd place prize on the basis of the 3rd highest donation, and a lot more. These prizes will motivate the franchise owners to get involved more in the charitable activities in a yearly event of Wonder Reward Day.
2. Commitment Card: In order to develop and maintain more loyal customers for Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Solution to supply the valuable contributions for the much better health of Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Solution of Canada, the hospital must produce the loyalty card program for the blizzards to established loyalty in clients.
3. Schools: For the function to get the quick boost in number of donations from the area of Toronto, hospital should include the number of schools located in Toronto to get involved inan yearly event such as Miracle Reward Dayto offer the valuable donations for the better health of Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Solution of Canada.
Email Marketing: Making use of Email marketing should be implemented by the hospital to record the variety of schools and franchise owners to take part in a yearly event such as Wonder Reward Dayto provide the important donations for the much better health of Pestel Analysis of Coca-Colas Dasani In The Uk: The Public Relations Fiasco Case Analysis of Canada.

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