Recommendations of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis

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Recommendations of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the evaluation of various alternatives, the business is suggested to consider alternative 3. As alternative 3 would permit the business to broaden in worldwide markets with no reduction in its regional profits and any wear and tear of its market position. By considering Alternative 3, the business might keep its store experience and brand uniqueness. However, it might likewise consider alternative 2 that could enable the business to access the marketplaces with no possible financial investment. Although, the company might pursue alternative 1 which would allow the company to concentrate on prospective global markets instead of the local markets however as the business is highly depending on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would lead to the significant decline in company's income. For that reason, the company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis Stores

Expansion towards global markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a great alternative for increasing the worldwide presence of the business. The closing of domestic shops could extremely affect the revenues of the firm as above 90% of its shops are situated locally and closing those shops would eventually decrease the revenues of the firm. The company has a long term market position in United States which can not be produced soon in the brand-new markets. The choice would help the company to broaden in international markets along with the elimination of problems raised in its local markets associated with its variety. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Boost in income from international markets.
• Removal of issues associated with diversity.
• Revenue diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial profits from the regional markets.
• Boost in competitors.
• Distinctions in cultures might led to a failure of the brand specifically in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Solution Stores

Alternative 2 consists of the introduction of online market locations through generating an appropriate business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might pose a severe risk to the market share of company. The rivals are moving towards click and Recommendations of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Solution stores with Gap introducing Piperline. This shift towards online markets might lower the revenues for company. In this circumstance the company might consider introducing Click and Recommendations of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Help stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand name Individuality
• Removal of the terrific shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of profits of the company. The benefits and drawbacks associated with Alternative 3 are given below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging consumer base
• Big Earnings
• Exploration of brand-new international markets.
• Increase in profits from global markets.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of issues connected to variety.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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