Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Help

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Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Help might be carried out to create different techniques using the strengths of the company to get chances, get rid of weak points and to decrease the threats. It could also be used to evaluate that how specific weaknesses withstand particular chances and increase the dangers. The methods drafted using the Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis are offered as follows;
• Utilization of strong worldwide brand position and funds in broadening towards potential markets.
• Special brand name experience could assist the business to much better position itself in new markets.
• Resistance in expansion in the possible global markets encouraging diversity.
• High prices restricts the expansion in different Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the special brand experience might be made use of to minimize the hazard from potential consumers.
• Stringent appearance policies could caused the consumer shift towards Victoria with high social duty.
• Limited target audience could led to a decrease in the overall market share of the business.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis could be conducted to assess the accessibility of financial resources to the business that could be utilized in growth towards international markets. The monetary position of the business might be assessed by using the information given up the case Exhibition 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a reasonable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the company should put efforts in increasing its revenues along with decreasing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis

Segmentation

The segmentation analysis includes the analysis of numerous service segments of the business in domestic and the global, markets. Most of the company's Traditional shops are located in United States including above 500 stores in practically each of the state of US. The company has also an international existence in 8 different countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is most likely the 10% of its shops in the United States. It indicates that majority of the profits of the business originated from the local markets. The company is thinking about to expand its shops into 7 more European and Asian countries. A chart showing the existence of the business in different international markets is given in the Appendix 2.

Targeting


The company targets its clothes brand name to the young, high and attractive teenagers and kids that are considered to be cool. This targeting policy is responsible for numerous distinctions in the company associated with its rivals. The company hires good looking guys and women for its stores and follows a strict appearance policy to keep attraction of attractive individuals towards its stores and provide a distinct brand experience.

Positioning


The business has actually positioned its brand as a high-end brand targeting only a particular market segment. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position draws in numerous elite people towards the brand name but it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis deals with a lot of competitors in the market with the presence of numerous number of competitors in the market. A chart revealing the close competitors in addition to their characteristics and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for business with its marketing method related to the television programs. Space is likewise considered to be a potential rival in local as well as in worldwide; markets as the company is thinking about to move in the international markets. Along with it, Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Study Analysis. with its flexible prices strategy and the Victoria's Street with its strong social status pose a serious risk to the existing market share of the Porter's 5 Forces analysis of Coca-Colas Belgian Crisis: The Public Relations Fiasco Case Analysis.



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