Recommendations of Coca-Colas Belgian Crisis The Public Relations Fiasco Case Analysis

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Recommendations of Coca-Colas Belgian Crisis The Public Relations Fiasco Case Study Help

On the basis of above internal and external analysis of the business together with the evaluation of various alternatives, the business is suggested to think about alternative 3. As alternative 3 would allow the company to expand in international markets with no reduction in its local incomes and any wear and tear of its market position. By considering Alternative 3, the business could preserve its shop experience and brand name originality. Nevertheless, it might likewise consider alternative 2 that could permit the business to access the marketplaces with no possible financial investment. The company might pursue alternative 1 which would allow the business to focus on prospective international markets rather than the local markets but as the business is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in company's earnings. Therefore, the business is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Coca-Colas Belgian Crisis The Public Relations Fiasco Case Help Stores

Growth towards worldwide markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a great alternative for increasing the global existence of the company. Nevertheless, the closing of domestic shops might extremely affect the earnings of the firm as above 90% of its stores are located domestically and closing those stores would ultimately reduce the incomes of the firm. The business has a long term market position in United States which can not be produced soon in the brand-new markets. The alternative would help the company to broaden in worldwide markets in addition to the elimination of issues raised in its local markets associated with its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of brand-new global markets.
• Boost in earnings from international markets.
• Elimination of concerns connected to diversity.
• Revenue diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the regional markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Coca-Colas Belgian Crisis The Public Relations Fiasco Case Help Stores

Alternative 2 includes the intro of online market locations through producing a proper business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present a serious danger to the marketplace share of business. The rivals are shifting towards click and Recommendations of Coca-Colas Belgian Crisis The Public Relations Fiasco Case Analysis shops with Gap presenting Piperline. This shift towards online markets could lower the revenues for business. In this scenario the company could consider presenting Click and Recommendations of Coca-Colas Belgian Crisis The Public Relations Fiasco Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores. The pros and cons of option 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors hazard
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Removal of brand name Originality
• Removal of the excellent store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the international markets without closing its domestic shops that adds to the major part of profits of the business. The pros and cons associated with Alternative 3 are provided below;

Pros:

• Reducing competition risk
• Access to the world markets
• Increasing the size of customer base
• Big Revenues
• Exploration of new international markets.
• Boost in profits from global markets.
• Earnings diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures could resulted in a failure of the brand especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to get market share.



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