Recommendations of Cirque Du Soleils Information Technology Initiatives Case Analysis

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Recommendations of Cirque Du Soleils Information Technology Initiatives Case Study Help

On the basis of above internal and external analysis of the company along with the examination of different options, the business is suggested to think about alternative 3. As alternative 3 would enable the company to broaden in global markets without any decrease in its regional incomes and any degeneration of its market position. The business could pursue alternative 1 which would allow the company to focus on prospective international markets rather than the regional markets however as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Cirque Du Soleils Information Technology Initiatives Case Solution Stores

Growth towards international markets through opening brand-new stores in other Europe and Asian nations with closing domestic shops is although a great option for increasing the global existence of the company. However, the closing of domestic shops could extremely affect the earnings of the company as above 90% of its stores lie locally and closing those stores would eventually lower the incomes of the company. The business has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would help the business to broaden in international markets in addition to the removal of concerns raised in its regional markets associated with its variety. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from worldwide markets.
• Removal of concerns related to variety.
• Revenue diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand name especially in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Cirque Du Soleils Information Technology Initiatives Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could position a serious risk to the market share of business. In this scenario the company could consider introducing Click and Recommendations of Cirque Du Soleils Information Technology Initiatives Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand Originality
• Elimination of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the international markets without closing its domestic stores that contributes to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Reducing competitors hazard
• Access to the world markets
• Expanding customer base
• Big Revenues
• Expedition of brand-new international markets.
• Boost in profits from worldwide markets.
• Profits diversity.
• Action towards being a strong worldwide brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could led to a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to get market share.



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