Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Help

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Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Analysis might be performed to design numerous methods utilizing the strengths of the company to avail opportunities, conquer weak points and to reduce the risks. It might also be used to evaluate that how certain weak points resist certain opportunities and increase the hazards. The strategies drafted using the Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Solution are given as follows;
• Usage of strong international brand name position and financial resources in broadening towards possible markets.
• Distinct brand name experience could assist the company to better position itself in new markets.
• Resistance in expansion in the possible international markets encouraging diversity.
• High rates limits the expansion in various Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the special brand experience could be used to minimize the hazard from possible clients.
• Stringent appearance policies could resulted in the customer shift towards Victoria with high social responsibility.
• Minimal target audience might led to a decrease in the total market share of the company.
These techniques could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Help might be carried out to evaluate the accessibility of funds to the company that could be utilized in growth towards worldwide markets. The monetary position of the business might be examined by utilizing the data given in the case Exhibit 1. The ratios that might be considered in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not appears to be prospective and the business should put efforts in increasing its incomes along with lowering its functional expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Analysis

Segmentation

Most of the company's Brick and Mortar stores are located in United States including above 500 shops in almost each of the state of US. The business has likewise an international presence in 8 different nations with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its stores in the United States.

Targeting


The business targets its clothes brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for different differences in the business associated with its rivals. For instance, the company employs good looking men and women for its stores and follows a rigorous look policy to preserve attraction of attractive individuals towards its stores and supply a distinct brand name experience.

Positioning


The company has placed its brand as a high-end brand targeting only a particular market section. The business with its non-traditional methods of marketing through designs and representatives posters its brand name image as a luxury clothing brand targeted to the cool and good-looking characters in society. This market position attracts numerous elite individuals towards the brand but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Cirque Du Soleils Information Technology Initiatives Case Help faces a lot of competitors in the market with the existence of various number of rivals in the market. Space is also considered to be a prospective rival in local as well as in global; markets as the company is considering to shift in the international markets.



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