Recommendations of Chery Autos Success Strategy Case Analysis

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Recommendations of Chery Autos Success Strategy Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the evaluation of numerous alternatives, the company is recommended to consider alternative 3. As alternative 3 would permit the business to expand in worldwide markets without any decrease in its local revenues and any wear and tear of its market position. By thinking about Alternative 3, the business could keep its shop experience and brand name originality. It might also think about alternative 2 that might enable the business to access the markets without any possible investment. Although, the business could pursue alternative 1 which would make it possible for the company to concentrate on potential international markets instead of the regional markets however as the company is extremely based on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would lead to the considerable decline in company's revenue. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Chery Autos Success Strategy Case Analysis Stores

The company has a long term market position in US which can not be created quickly in the brand-new markets. The alternative would help the business to broaden in worldwide markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Boost in revenue from worldwide markets.
• Removal of problems connected to diversity.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competitors.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Chery Autos Success Strategy Case Help Stores

Alternative 2 includes the introduction of online market locations through generating a proper company's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might position an extreme risk to the marketplace share of business. The competitors are shifting towards click and Recommendations of Chery Autos Success Strategy Case Analysis stores with Space introducing Piperline. This shift towards online markets could minimize the incomes for business. In this situation the company could consider introducing Click and Recommendations of Chery Autos Success Strategy Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic shops. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low investment
• Lowering competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Elimination of brand Individuality
• Removal of the fantastic store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to broaden towards the global markets without closing its domestic stores that adds to the major part of revenues of the company. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Expedition of brand-new worldwide markets.
• Increase in revenue from global markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of concerns connected to diversity.
• Differences in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenses to acquire market share.



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