Recommendations of Changing Trends In Retailing And Fmcg Industry In India Case Solution

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Recommendations of Changing Trends In Retailing And Fmcg Industry In India Case Study Help

On the basis of above internal and external analysis of the company together with the evaluation of different alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in worldwide markets with no reduction in its regional incomes and any deterioration of its market position. By thinking about Alternative 3, the company could preserve its store experience and brand name originality. Nevertheless, it could also think about alternative 2 that might enable the company to access the markets without any prospective investment. The business might pursue alternative 1 which would make it possible for the business to focus on potential international markets rather than the regional markets however as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in company's income. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Changing Trends In Retailing And Fmcg Industry In India Case Help Stores

The business has a long term market position in United States which can not be produced soon in the new markets. The choice would assist the business to expand in international markets along with the removal of problems raised in its regional markets related to its diversity.

Pros:

• Exploration of new global markets.
• Boost in income from worldwide markets.
• Removal of problems connected to variety.
• Revenue diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive earnings from the local markets.
• Boost in competitors.
• Differences in cultures might resulted in a failure of the brand especially in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Changing Trends In Retailing And Fmcg Industry In India Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might position a severe hazard to the market share of business. In this circumstance the business might think about presenting Click and Recommendations of Changing Trends In Retailing And Fmcg Industry In India Case Analysis shops. These stores with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Profits
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand name Individuality
• Elimination of the great shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to expand towards the international markets without closing its domestic shops that contributes to the major part of profits of the business. The pros and cons connected to Alternative 3 are provided below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Expanding consumer base
• Large Profits
• Exploration of new worldwide markets.
• Boost in profits from worldwide markets.
• Earnings diversification.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of issues related to diversity.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenses to gain market share.



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