Recommendations of Celebrity Big Brother 2007 Controversy Case Solution

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Recommendations of Celebrity Big Brother 2007 Controversy Case Study Solution

On the basis of above internal and external analysis of the company along with the evaluation of different options, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in worldwide markets without any reduction in its local incomes and any deterioration of its market position. The business might pursue alternative 1 which would enable the company to focus on possible international markets rather than the regional markets but as the business is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Celebrity Big Brother 2007 Controversy Case Analysis Stores

The company has a long term market position in United States which can not be produced soon in the brand-new markets. The option would help the company to broaden in global markets along with the removal of issues raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Boost in profits from international markets.
• Removal of issues associated with diversity.
• Earnings diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Celebrity Big Brother 2007 Controversy Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could posture a severe hazard to the market share of company. In this situation the company might consider presenting Click and Recommendations of Celebrity Big Brother 2007 Controversy Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Lowering competitors risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Removal of brand name Uniqueness
• Removal of the excellent shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of revenues of the company. The benefits and drawbacks related to Alternative 3 are offered below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Big Incomes
• Exploration of new worldwide markets.
• Increase in earnings from global markets.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures might caused a failure of the brand name specifically in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.



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