Recommendations of Cavinkares Innovative Marketing Strategies Case Solution

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Recommendations of Cavinkares Innovative Marketing Strategies Case Study Help

On the basis of above internal and external analysis of the business along with the examination of different options, the business is advised to consider alternative 3. As alternative 3 would permit the company to broaden in worldwide markets without any reduction in its regional profits and any degeneration of its market position. The company could pursue alternative 1 which would allow the company to focus on potential worldwide markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Cavinkares Innovative Marketing Strategies Case Help Stores

The company has a long term market position in US which can not be created quickly in the new markets. The option would help the business to expand in international markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Boost in revenue from global markets.
• Elimination of concerns related to variety.
• Profits diversity.
• Action towards being a strong international brand.

Cons:

• Loss of extensive earnings from the regional markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Cavinkares Innovative Marketing Strategies Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could pose a severe threat to the market share of business. In this circumstance the business could think about presenting Click and Recommendations of Cavinkares Innovative Marketing Strategies Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competitors hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand Uniqueness
• Elimination of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of revenues of the company. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Minimizing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Exploration of new international markets.
• Boost in revenue from international markets.
• Earnings diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of problems connected to diversity.
• Differences in cultures could led to a failure of the brand name particularly in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenses to gain market share.



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