Recommendations of Cavinkare Innovative Marketing Strategies Case Analysis

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Recommendations of Cavinkare Innovative Marketing Strategies Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of numerous options, the business is recommended to think about alternative 3. As alternative 3 would permit the company to broaden in worldwide markets with no reduction in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the company might keep its store experience and brand name originality. It could also consider alternative 2 that might enable the business to access the markets without any possible investment. The business could pursue alternative 1 which would make it possible for the company to focus on prospective international markets rather than the regional markets however as the company is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decrease in company's income. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Cavinkare Innovative Marketing Strategies Case Solution Stores

Expansion towards international markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although an excellent alternative for increasing the worldwide presence of the business. The closing of domestic stores might highly affect the incomes of the company as above 90% of its shops are situated domestically and closing those shops would ultimately minimize the profits of the company. Moreover, the company has a long term market position in United States which can not be generated quickly in the brand-new markets. The alternative would help the company to broaden in international markets in addition to the elimination of issues raised in its local markets associated with its diversity. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Expedition of brand-new global markets.
• Boost in income from international markets.
• Elimination of problems connected to diversity.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competitors.
• Differences in cultures might led to a failure of the brand particularly in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Cavinkare Innovative Marketing Strategies Case Analysis Stores

Alternative 2 includes the intro of online market locations through creating a correct company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might present an extreme threat to the marketplace share of company. The rivals are moving towards click and Recommendations of Cavinkare Innovative Marketing Strategies Case Analysis shops with Space introducing Piperline. This shift towards online markets might lower the revenues for company. In this situation the company might think about presenting Click and Recommendations of Cavinkare Innovative Marketing Strategies Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are provided as follows;

Pros:

• Low investment
• Decreasing competitors danger
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Profits
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand Individuality
• Elimination of the terrific shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of incomes of the company. The benefits and drawbacks connected to Alternative 3 are offered listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Expedition of brand-new international markets.
• Boost in profits from worldwide markets.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Extension of issues associated with variety.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.



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