Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Help

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Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Study Analysis

A Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Analysis might be conducted to design numerous techniques utilizing the strengths of the company to obtain chances, overcome weak points and to lower the dangers. It could also be utilized to examine that how certain weaknesses resist specific chances and increase the risks. The strategies drafted utilizing the Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Help are given as follows;
• Utilization of strong international brand position and financial resources in expanding towards potential markets.
• Unique brand experience might help out the company to much better position itself in new markets.
• Resistance in expansion in the potential global markets encouraging variety.
• High prices restricts the growth in numerous Asian and African nations with low per capita earnings.
• Strong brand name acknowledgment, non-traditional ways of marketing and the special brand experience could be utilized to reduce the hazard from potential clients.
• Strict look policies might caused the customer shift towards Victoria with high social responsibility.
• Minimal target markets could resulted in a decline in the overall market share of the business.
These strategies could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Analysis might be conducted to examine the schedule of funds to the company that could be utilized in expansion towards global markets. The monetary position of the company might be assessed by using the data given up the case Display 1. The ratios that could be considered in financial efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not appears to be prospective and the business needs to put efforts in increasing its earnings together with reducing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Solution

Segmentation

The division analysis consists of the analysis of numerous business sectors of the company in domestic and the worldwide, markets. The majority of the company's Traditional stores lie in United States consisting of above 500 shops in nearly each of the state of US. Nevertheless, the company has likewise an international existence in 8 various nations with its highest variety of stores situated in UK i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its stores in the United States. It indicates that bulk of the earnings of the business come from the local markets. Moreover, the business is thinking about to broaden its shops into 7 more European and Asian nations. A chart revealing the existence of the company in numerous global markets is given up the Appendix 2.

Targeting

The business targets its clothing brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for different differences in the business related to its rivals. For instance, the business employs good looking males and females for its stores and follows a strict look policy to preserve tourist attraction of good-looking individuals towards its shops and provide a special brand name experience.

Positioning

The business has positioned its brand name as a high-end brand name targeting just a specific market segment. The company with its non-traditional methods of marketing through models and representatives posters its brand image as a luxury clothing brand name targeted to the cool and good-looking characters in society. Although, this market position draws in numerous elite people towards the brand name but it harms the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Casas Bahia: Marketing To The Poor Case Solution deals with a lot of competition in the market with the presence of different number of rivals in the market. Gap is also considered to be a prospective rival in regional as well as in international; markets as the company is considering to move in the international markets.

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