Recommendations of Casas Bahia Marketing To The Poor Case Solution

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Recommendations of Casas Bahia Marketing To The Poor Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is suggested to consider alternative 3. As alternative 3 would enable the company to expand in global markets without any reduction in its regional incomes and any deterioration of its market position. The company could pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets but as the company is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Casas Bahia Marketing To The Poor Case Analysis Stores

The business has a long term market position in United States which can not be created soon in the new markets. The choice would assist the business to broaden in worldwide markets along with the elimination of issues raised in its regional markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Increase in revenue from global markets.
• Elimination of problems connected to variety.
• Earnings diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competitors.
• Distinctions in cultures could led to a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Casas Bahia Marketing To The Poor Case Help Stores

Alternative 2 includes the introduction of online market locations through creating a proper business's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might pose a severe threat to the marketplace share of company. Furthermore, the competitors are moving towards click and Recommendations of Casas Bahia Marketing To The Poor Case Analysis stores with Space introducing Piperline. This shift towards online markets could reduce the profits for company. In this circumstance the company might consider presenting Click and Recommendations of Casas Bahia Marketing To The Poor Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low investment
• Minimizing competitors danger
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Originality
• Elimination of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to expand towards the international markets without closing its domestic shops that contributes to the huge part of revenues of the business. The pros and cons associated with Alternative 3 are offered listed below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Large Revenues
• Exploration of brand-new international markets.
• Boost in revenue from international markets.
• Profits diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures might caused a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.



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