Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Help

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Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Study Analysis

A Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Solution could be conducted to develop various strategies utilizing the strengths of the business to get opportunities, get rid of weak points and to decrease the dangers. It might also be used to evaluate that how particular weaknesses resist specific opportunities and increase the risks. The techniques drafted using the Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Solution are offered as follows;
• Usage of strong global brand position and funds in expanding towards prospective markets.
• Distinct brand experience could help out the company to much better position itself in brand-new markets.
• Resistance in growth in the potential global markets motivating variety.
• High prices restricts the growth in different Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the distinct brand name experience could be made use of to reduce the risk from possible consumers.
• Strict appearance policies could caused the customer shift towards Victoria with high social obligation.
• Limited target audience could caused a decline in the overall market share of the business.
These strategies could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Solution might be performed to assess the schedule of funds to the company that could be utilized in expansion towards global markets. The financial position of the company could be examined by utilizing the data given up the case Exhibition 1. The ratios that might be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not appears to be potential and the company needs to put efforts in increasing its revenues along with reducing its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Help

Segmentation

The division analysis consists of the analysis of various service sections of the company in domestic and the global, markets. The majority of the company's Traditional stores lie in US including above 500 shops in nearly each of the state of United States. Nevertheless, the company has likewise an international existence in 8 different countries with its greatest variety of stores situated in UK i.e. 21. The companyhas a total of 54 stores in international markets that is probably the 10% of its stores in the United States. It implies that bulk of the profits of the company originated from the local markets. The business is thinking about to expand its shops into 7 more European and Asian nations. A chart showing the existence of the business in different worldwide markets is given up the Appendix 2.

Targeting

The company targets its clothes brand to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the company connected to its rivals. For example, the company works with good looking males and females for its stores and follows a stringent appearance policy to maintain attraction of good-looking people towards its stores and offer a distinct brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting only a specific market section. The business with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothing brand targeted to the cool and good-looking characters in society. This market position attracts different elite individuals towards the brand name however it harms the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Casas Bahia Marketing To The Poor Case Analysis deals with a lot of competitors in the market with the existence of various number of competitors in the market. Space is also considered to be a possible competitor in regional as well as in worldwide; markets as the business is thinking about to move in the worldwide markets.



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