Pestel Analysis of Casas Bahia Marketing To The Poor Case Solution

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Pestel Analysis of Casas Bahia Marketing To The Poor Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, service tax rate and general tax rate had declined which eventually had an effect on the growth of business profits. This unforeseen growth in profits will eventually increase the charitable activities in Canada in order to improve the company image and to market himself in an ethical way.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This declined does not provide the decline in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita income have actually increased in reducing method which might not be the reason to the decrease in charitable activities since the per capita income had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Casas Bahia Marketing To The Poor Case Help will now target the elementary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years old, their earnings is extremely low as they are dependent upon their moms and dads, enjoyed the frozen deals with and interested to offer the valuable contributions for the better health of Pestel Analysis of Casas Bahia Marketing To The Poor Case Help of Canada.

Technological Factor:

Due to the technological development in Canada, the little and corporate businesses will produce more in less cost which eventually lead towards the expense saving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and a yearly event such as Miracle Reward Day in orderto supply the valuable contributions for the much better health of Pestel Analysis of Casas Bahia Marketing To The Poor Case Analysis of Canada.

Strategies:

There are four alternative methods whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative methods are:

The key concerns dealing with by the company belong to the
1. Time restraint of 3 months to make and execute the method in Toronto, Canada
2. A constant decline in the collection of donations on yearly basis
3. A decline in the per store income in Toronto which have actually stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of Casas Bahia Marketing To The Poor Case Solution Foundation is towards the development ofloyalty programs and the building of consumer relationships with potential clients of Wonder Reward Day
5. Some franchise owners are not showing their desire to participate in a yearly occasion day due to the believe that their participation in Miracle Reward Day are resulting in the reduction of the profits along with the not any significant modification prior to and after incomes of their companies and services

PEST Analysis:

1. Franchise Rewards: By supplying the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be produced through an annual event named Wonder Treat Day.
For this purpose, the hospital should begin the Reward contest such as the first place prizeon the basis of the greatest donation, 2nd place prizeon the basis of the 2nd highest donation, 3rd place reward on the basis of the third highest contribution, and far more. These rewards will inspire the franchise owners to get involved more in the charitable activities in a yearly occasion of Miracle Treat Day.
2. Commitment Card: In order to develop and preserve more faithful consumers for Pestel Analysis of Casas Bahia Marketing To The Poor Case Help to offer the important contributions for the much better health of Pestel Analysis of Casas Bahia Marketing To The Poor Case Analysis of Canada, the hospital should produce the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the purpose to get the rapid increase in number of donations from the location of Toronto, hospital needs to include the number of schools found in Toronto to participate inan annual occasion such as Wonder Treat Dayto offer the valuable donations for the better health of Pestel Analysis of Casas Bahia Marketing To The Poor Case Help of Canada.
Email Marketing: Making use of Email marketing must be carried out by the hospital to catch the variety of schools and franchise owners to take part in an annual event such as Wonder Reward Dayto supply the important donations for the much better health of Pestel Analysis of Casas Bahia Marketing To The Poor Case Analysis of Canada.

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