Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Analysis

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Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Analysis could be conducted to develop different techniques using the strengths of the company to get opportunities, conquer weaknesses and to reduce the dangers. It could also be used to assess that how particular weak points withstand specific opportunities and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Help are given as follows;
• Usage of strong international brand position and funds in expanding towards prospective markets.
• Unique brand name experience could help out the company to much better position itself in new markets.
• Resistance in expansion in the possible global markets encouraging variety.
• High prices restricts the growth in various Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the special brand experience could be used to decrease the threat from prospective customers.
• Rigorous appearance policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Restricted target audience could caused a decrease in the total market share of the company.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Solution might be carried out to evaluate the accessibility of financial resources to the company that could be used in growth towards global markets. The monetary position of the business could be examined by using the information given in the case Exhibit 1. The ratios that might be considered in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the company needs to put efforts in increasing its profits in addition to lowering its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Analysis

Segmentation

The division analysis includes the analysis of numerous service sections of the company in domestic and the international, markets. Most of the business's Traditional stores lie in United States including above 500 stores in almost each of the state of United States. Nevertheless, the company has likewise a global existence in 8 different countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is most likely the 10% of its shops in the US. It implies that majority of the earnings of the business originated from the regional markets. The business is thinking about to broaden its shops into 7 more European and Asian countries. A chart revealing the existence of the business in different global markets is given up the Appendix 2.

Targeting


The business targets its clothing brand to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for various distinctions in the company connected to its competitors. For instance, the company employs excellent looking males and females for its shops and follows a rigorous look policy to keep tourist attraction of attractive people towards its stores and provide a special brand experience.

Positioning


The business has positioned its brand as a high-end brand targeting just a specific market sector. The business with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothes brand name targeted to the cool and attractive personalities in society. Although, this market position draws in various elite people towards the brand however it injures the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Solution faces a lot of competition in the market with the presence of different number of rivals in the market. A chart showing the close rivals together with their attributes and the marketing technique is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest competitors for company with its marketing strategy related to the tv shows. Moreover, Gap is likewise thought about to be a potential rival in regional in addition to in global; markets as the company is thinking about to move in the international markets. In addition to it, Carrefours Foray In Brazil Case Study Help. with its versatile prices technique and the Victoria's Street with its strong social status posture a severe threat to the existing market share of the Porter's 5 Forces analysis of Carrefours Foray In Brazil Case Help.



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