Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Help

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Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Analysis could be carried out to develop different techniques using the strengths of the company to get chances, overcome weaknesses and to minimize the dangers. It could also be utilized to examine that how specific weaknesses withstand specific chances and increase the risks. The techniques drafted using the Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Analysis are provided as follows;
• Utilization of strong international brand position and financial resources in expanding towards potential markets.
• Distinct brand experience could assist the business to better position itself in brand-new markets.
• Resistance in expansion in the prospective international markets encouraging diversity.
• High costs restricts the expansion in different Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand experience could be made use of to minimize the hazard from potential consumers.
• Stringent appearance policies could led to the customer shift towards Victoria with high social duty.
• Restricted target audience could led to a decrease in the total market share of the business.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Analysis might be conducted to assess the accessibility of financial resources to the company that might be used in expansion towards worldwide markets. The financial position of the company could be evaluated by using the information given up the case Exhibit 1. The ratios that might be thought about in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net revenue margin does not seems to be possible and the business should put efforts in increasing its revenues in addition to reducing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Help

Segmentation

Many of the company's Brick and Mortar shops are located in United States consisting of above 500 stores in nearly each of the state of US. The business has likewise a global presence in 8 different countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is probably the 10% of its stores in the United States.

Targeting


The business targets its clothes brand to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for various distinctions in the company related to its rivals. The business hires excellent looking males and females for its shops and follows a strict appearance policy to keep tourist attraction of attractive individuals towards its stores and offer an unique brand name experience.

Positioning


The business has positioned its brand name as a high-end brand targeting only a specific market sector. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and attractive personalities in society. This market position attracts different elite people towards the brand name but it hurts the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Solution faces a great deal of competition in the market with the presence of numerous variety of competitors in the market. A chart revealing the close competitors in addition to their qualities and the marketing technique is given in. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing strategy associated to the television programs. Space is also thought about to be a prospective competitor in local as well as in worldwide; markets as the company is thinking about to shift in the international markets. Together with it, Carrefours Exit From South Korea Case Study Help. with its versatile pricing method and the Victoria's Street with its strong social status posture a serious hazard to the present market share of the Porter's 5 Forces analysis of Carrefours Exit From South Korea Case Help.



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