Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Analysis

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Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Study Solution

A Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Analysis could be carried out to design various methods using the strengths of the company to avail opportunities, overcome weak points and to reduce the threats. It could likewise be utilized to examine that how certain weak points withstand particular chances and increase the dangers. The methods prepared utilizing the Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Solution are offered as follows;
• Usage of strong international brand name position and financial resources in expanding towards prospective markets.
• Unique brand name experience could help out the business to better position itself in new markets.
• Resistance in growth in the possible global markets encouraging variety.
• High costs limits the growth in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the special brand experience might be used to decrease the hazard from prospective consumers.
• Stringent look policies could caused the customer shift towards Victoria with high social duty.
• Minimal target markets could led to a decline in the overall market share of the company.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Analysis could be conducted to assess the availability of funds to the business that might be used in growth towards international markets. The monetary position of the business could be evaluated by utilizing the data given up the case Display 1. The ratios that might be considered in financial efficiency analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not seems to be potential and the company should put efforts in increasing its profits along with reducing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Help

Segmentation

The segmentation analysis includes the analysis of various business segments of the business in domestic and the global, markets. The majority of the company's Brick and Mortar stores lie in United States including above 500 shops in almost each of the state of United States. Nevertheless, the business has likewise an international existence in 8 different countries with its greatest variety of shops located in UK i.e. 21. The companyhas a total of 54 shops in worldwide markets that is most likely the 10% of its stores in the United States. It suggests that majority of the incomes of the business originated from the regional markets. The business is thinking about to expand its shops into 7 more European and Asian countries. A chart showing the presence of the business in various global markets is given in the Appendix 2.

Targeting

The business targets its clothes brand name to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the company related to its competitors. The business employs great looking men and women for its stores and follows a rigorous look policy to keep attraction of good-looking people towards its shops and provide an unique brand name experience.

Positioning

The business has actually placed its brand name as a high-end brand name targeting only a particular market sector. The company with its non-traditional ways of marketing through models and agents posters its brand image as a luxury clothing brand targeted to the cool and attractive characters in society. This market position attracts various elite individuals towards the brand however it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Analysis faces a lot of competition in the market with the existence of numerous number of rivals in the market. A chart revealing the close competitors along with their qualities and the marketing technique is given in. it could be seen that the American Eagle Outfitters is considered to be the strongest rivals for company with its marketing technique related to the television shows. Additionally, Space is likewise considered to be a possible competitor in local in addition to in global; markets as the company is thinking about to shift in the worldwide markets. Together with it, Carrefour: Managing The Global Supply Chain Case Study Help. with its flexible prices method and the Victoria's Street with its strong social status pose a severe hazard to the current market share of the Porter's 5 Forces analysis of Carrefour: Managing The Global Supply Chain Case Help.

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