Recommendations of Card An E-Government Initiative In Andhra Pradesh (India) Case Analysis

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Recommendations of Card An E-Government Initiative In Andhra Pradesh (India) Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of numerous options, the business is suggested to think about alternative 3. As alternative 3 would allow the company to broaden in global markets without any decrease in its local earnings and any wear and tear of its market position. The business might pursue alternative 1 which would make it possible for the business to focus on potential worldwide markets rather than the local markets but as the business is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the considerable decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Card An E-Government Initiative In Andhra Pradesh (India) Case Analysis Stores

Growth towards worldwide markets through opening new stores in other Europe and Asian countries with closing domestic stores is although an excellent choice for increasing the worldwide presence of the company. The closing of domestic stores could highly impact the earnings of the firm as above 90% of its stores are situated domestically and closing those stores would ultimately reduce the earnings of the firm. The company has a long term market position in United States which can not be created soon in the brand-new markets. The choice would assist the company to broaden in global markets along with the elimination of concerns raised in its local markets related to its variety. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Increase in profits from worldwide markets.
• Elimination of problems associated with variety.
• Income diversification.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive revenues from the local markets.
• Boost in competitors.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Card An E-Government Initiative In Andhra Pradesh (India) Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could posture a severe hazard to the market share of company. In this circumstance the business could consider introducing Click and Recommendations of Card An E-Government Initiative In Andhra Pradesh (India) Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competitors threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Originality
• Elimination of the great store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of earnings of the business. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Minimizing competition risk
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Expedition of new international markets.
• Boost in earnings from international markets.
• Income diversity.
• Step towards being a strong global brand name.

Cons:

• Continuation of problems associated with variety.
• Differences in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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