Recommendations of Bumrungrads Hospital 2000 Information System Case Analysis

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Recommendations of Bumrungrads Hospital 2000 Information System Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would permit the business to broaden in worldwide markets without any reduction in its local incomes and any degeneration of its market position. The business could pursue alternative 1 which would allow the company to focus on prospective international markets rather than the local markets however as the company is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the significant decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Bumrungrads Hospital 2000 Information System Case Solution Stores

The business has a long term market position in United States which can not be produced quickly in the new markets. The option would assist the company to expand in international markets along with the removal of problems raised in its regional markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Increase in income from international markets.
• Elimination of issues connected to diversity.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Bumrungrads Hospital 2000 Information System Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could pose a serious threat to the market share of business. In this scenario the company might think about introducing Click and Recommendations of Bumrungrads Hospital 2000 Information System Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Removal of brand name Individuality
• Elimination of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the global markets without closing its domestic stores that adds to the huge part of profits of the business. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Reducing competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Profits
• Exploration of brand-new global markets.
• Increase in earnings from worldwide markets.
• Profits diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of problems connected to variety.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.



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