Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Solution

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Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Study Help

A Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Solution might be conducted to create numerous strategies utilizing the strengths of the company to avail opportunities, conquer weak points and to lower the dangers. It could likewise be used to assess that how particular weak points resist specific chances and increase the threats. The techniques drafted utilizing the Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Help are offered as follows;
• Usage of strong global brand name position and funds in broadening towards prospective markets.
• Distinct brand experience could assist the company to better position itself in brand-new markets.
• Resistance in expansion in the potential worldwide markets motivating diversity.
• High prices restricts the growth in numerous Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the distinct brand name experience could be utilized to decrease the threat from prospective customers.
• Rigorous look policies might resulted in the customer shift towards Victoria with high social responsibility.
• Restricted target markets might caused a decrease in the overall market share of the business.
These techniques might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Help could be carried out to assess the availability of financial resources to the company that could be utilized in expansion towards international markets. The monetary position of the business might be assessed by utilizing the information given in the case Exhibit 1. The ratios that could be thought about in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not appears to be prospective and the company needs to put efforts in increasing its incomes in addition to reducing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Analysis

Segmentation

The segmentation analysis consists of the analysis of various organisation sections of the business in domestic and the global, markets. Most of the business's Physical stores lie in United States consisting of above 500 shops in practically each of the state of United States. The business has also an international existence in 8 different nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is probably the 10% of its shops in the US. It indicates that majority of the profits of the company come from the regional markets. Furthermore, the business is thinking about to expand its stores into 7 more European and Asian nations. A chart revealing the presence of the company in various global markets is given in the Appendix 2.

Targeting

The business targets its clothes brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is accountable for various distinctions in the company connected to its rivals. The company hires good looking males and ladies for its shops and follows a strict look policy to maintain destination of good-looking people towards its shops and supply a special brand name experience.

Positioning

The business has placed its brand name as a high-end brand name targeting just a particular market segment. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and attractive characters in society. This market position attracts numerous elite people towards the brand however it injures the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Analysis faces a lot of competition in the market with the presence of numerous number of rivals in the market. Gap is likewise thought about to be a potential competitor in local as well as in international; markets as the business is considering to move in the global markets.

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