Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Analysis

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Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Solution could be performed to develop various techniques utilizing the strengths of the business to get opportunities, conquer weak points and to lower the risks. It might likewise be used to evaluate that how certain weak points resist certain opportunities and increase the threats. The methods drafted using the Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Solution are offered as follows;
• Usage of strong global brand position and funds in broadening towards potential markets.
• Special brand experience could assist the company to better position itself in brand-new markets.
• Resistance in growth in the potential worldwide markets motivating diversity.
• High rates limits the expansion in numerous Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional ways of marketing and the special brand name experience could be used to decrease the risk from possible consumers.
• Rigorous look policies might resulted in the consumer shift towards Victoria with high social obligation.
• Restricted target markets could caused a decline in the total market share of the company.
These strategies could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Analysis could be carried out to assess the accessibility of funds to the company that might be utilized in growth towards global markets. The financial position of the business could be examined by utilizing the data given in the case Exhibition 1. The ratios that might be considered in financial efficiency analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not seems to be potential and the company should put efforts in increasing its profits together with lowering its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Analysis

Segmentation

The segmentation analysis includes the analysis of various company segments of the company in domestic and the international, markets. Most of the business's Physical shops are located in United States consisting of above 500 stores in almost each of the state of US. The company has also an international existence in 8 different nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is probably the 10% of its shops in the US. It indicates that bulk of the earnings of the company originated from the local markets. The company is considering to expand its stores into 7 more European and Asian countries. A chart revealing the presence of the business in numerous global markets is given up the Appendix 2.

Targeting


The business targets its clothing brand name to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for different differences in the business associated with its rivals. For example, the company works with good looking males and females for its shops and follows a stringent look policy to preserve attraction of good-looking individuals towards its shops and offer a distinct brand experience.

Positioning


The company has actually placed its brand name as a high-end brand targeting just a specific market section. The business with its non-traditional ways of marketing through designs and agents posters its brand name image as a high-end clothes brand name targeted to the cool and good-looking personalities in society. Although, this market position draws in numerous elite individuals towards the brand but it injures the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Analysis deals with a great deal of competitors in the market with the presence of various number of competitors in the market. A chart revealing the close competitors along with their characteristics and the marketing method is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest competitors for company with its marketing strategy associated to the television programs. Moreover, Space is likewise thought about to be a prospective rival in regional along with in worldwide; markets as the business is considering to shift in the international markets. In addition to it, Bumrungrads Hospital 2000 Information System Case Study Help. with its versatile rates method and the Victoria's Street with its strong social status posture a severe threat to the existing market share of the Porter's 5 Forces analysis of Bumrungrads Hospital 2000 Information System Case Help.



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