Recommendations of Bumrungrads Global Services Marketing Strategy Case Solution

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Recommendations of Bumrungrads Global Services Marketing Strategy Case Study Help

On the basis of above internal and external analysis of the company in addition to the evaluation of different alternatives, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in worldwide markets with no reduction in its local incomes and any wear and tear of its market position. By considering Alternative 3, the business might keep its shop experience and brand originality. Nevertheless, it could likewise consider alternative 2 that could permit the business to access the markets without any potential investment. Although, the company might pursue alternative 1 which would allow the business to concentrate on possible international markets rather than the regional markets however as the business is highly depending on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the considerable decline in business's income. The business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Bumrungrads Global Services Marketing Strategy Case Solution Stores

The company has a long term market position in US which can not be generated quickly in the new markets. The alternative would help the company to expand in global markets along with the removal of concerns raised in its regional markets related to its variety.

Pros:

• Expedition of new global markets.
• Boost in income from international markets.
• Elimination of concerns connected to diversity.
• Earnings diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive profits from the regional markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Bumrungrads Global Services Marketing Strategy Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might position a severe threat to the market share of company. In this circumstance the business might consider introducing Click and Recommendations of Bumrungrads Global Services Marketing Strategy Case Solution stores. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competition hazard
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand name Originality
• Removal of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of earnings of the business. The advantages and disadvantages associated with Alternative 3 are given listed below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of new global markets.
• Boost in earnings from global markets.
• Revenue diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of problems connected to diversity.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.



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