Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Analysis

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Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Study Solution

A Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Analysis might be carried out to develop numerous methods utilizing the strengths of the business to get opportunities, conquer weak points and to lower the dangers. It might also be utilized to examine that how specific weaknesses withstand specific opportunities and increase the risks. The techniques prepared utilizing the Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Solution are offered as follows;
• Utilization of strong worldwide brand name position and financial resources in broadening towards prospective markets.
• Unique brand experience could assist the company to better position itself in brand-new markets.
• Resistance in expansion in the potential worldwide markets encouraging variety.
• High rates restricts the expansion in different Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the unique brand name experience could be used to minimize the risk from prospective clients.
• Strict appearance policies could led to the customer shift towards Victoria with high social duty.
• Restricted target markets could led to a decrease in the overall market share of the business.
These strategies could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Help could be conducted to assess the availability of financial resources to the company that could be used in expansion towards worldwide markets. The monetary position of the company could be evaluated by utilizing the data given up the case Display 1. The ratios that could be considered in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has a reasonable monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not seems to be possible and the company should put efforts in increasing its revenues in addition to lowering its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Solution

Segmentation

Many of the company's Brick and Mortar shops are situated in United States consisting of above 500 stores in practically each of the state of US. The company has also a global existence in 8 various countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in global markets that is most likely the 10% of its shops in the US.

Targeting

The company targets its clothes brand name to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for different differences in the company associated with its competitors. For example, the company hires great looking males and females for its stores and follows a strict appearance policy to keep tourist attraction of attractive individuals towards its shops and provide an unique brand experience.

Positioning

The company has actually positioned its brand name as a high-end brand name targeting just a particular market segment. The business with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position brings in different elite individuals towards the brand name but it hurts the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Analysis deals with a great deal of competition in the market with the presence of numerous number of rivals in the market. A chart showing the close rivals along with their characteristics and the marketing technique is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing method related to the television shows. Space is also thought about to be a possible competitor in local as well as in global; markets as the business is considering to shift in the international markets. Along with it, Bumrungrads Global Services Marketing Strategy Case Study Solution. with its flexible rates method and the Victoria's Street with its strong social status present an extreme threat to the present market share of the Porter's 5 Forces analysis of Bumrungrads Global Services Marketing Strategy Case Solution.

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