Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Solution

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Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Study Help

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, organisation tax rate and general tax rate had decreased which eventually had an influence on the development of business revenues. This unforeseen growth in earnings will ultimately increase the charitable activities in Canada in order to improve the company image and to promote himself in an ethical method.

Economical Factor:

Due to the worldwide financial crises in the year 2008 and 2009, the relative growth of Gdp (GDP) rate in Canada had declined in the year 2012 form the year 2011. This decreased does not present the decrease in the per capita income of Canadian people in the year 2012 from the year 2011 but the growth in per capita income have increased in decreasing way which might not be the reason to the decrease in charitable activities because the per capita earnings had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Analysis will now target the primary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years old, their earnings is very low as they depend on their parents, took pleasure in the frozen treats and interested to provide the valuable contributions for the better health of Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Help of Canada.

Technological Factor:

Due to the technological improvement in Canada, the small and corporate organisations will produce more in less expense which ultimately lead towards the expense saving resulting in more earnings and margins which may lead towards the more participation in the charitable activities and a yearly occasion such as Miracle Reward Day in orderto provide the important contributions for the much better health of Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Help of Canada.

Strategies:

There are 4 alternative strategies whose application will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative techniques are:

The crucial issues facing by the company relate to the
1. Time constraint of 3 months to make and implement the strategy in Toronto, Canada
2. A constant decline in the collection of contributions on annual basis
3. A decline in the per store income in Toronto which have stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Help Structure is towards the advancement ofloyalty programs and the building of consumer relationships with prospective clients of Miracle Reward Day
5. Some franchise owners are not showing their willingness to participate in an annual event day due to the believe that their participation in Miracle Reward Day are resulting in the reduction of the earnings together with the not any major modification before and after profits of their companies and businesses

PEST Analysis:

1. Franchise Rewards: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through an annual occasion named Wonder Reward Day.
For this function, the hospital must begin the Reward contest such as the top place prizeon the basis of the greatest contribution, 2nd place prizeon the basis of the second highest donation, third location reward on the basis of the 3rd greatest donation, and a lot more. These rewards will motivate the franchise owners to participate more in the charitable activities in a yearly occasion of Miracle Reward Day.
2. Loyalty Card: In order to develop and keep more loyal clients for Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Solution to supply the valuable contributions for the much better health of Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Help of Canada, the hospital needs to create the commitment card program for the blizzards to recognized commitment in consumers.
3. Schools: For the purpose to get the quick increase in variety of donations from the area of Toronto, hospital must consist of the variety of schools located in Toronto to take part inan annual occasion such as Wonder Reward Dayto provide the valuable donations for the much better health of Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Analysis of Canada.
Email Marketing: Making use of Email marketing ought to be implemented by the hospital to record the number of schools and franchise owners to participate in a yearly event such as Wonder Reward Dayto provide the important donations for the much better health of Pestel Analysis of Bumrungrads Global Services Marketing Strategy Case Help of Canada.

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