Recommendations of Biocon: Kiran Mazumdar Shaws Entrepreneurial Dream Case Help

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Recommendations of Biocon: Kiran Mazumdar Shaws Entrepreneurial Dream Case Study Analysis

On the basis of above internal and external analysis of the business together with the evaluation of various alternatives, the company is suggested to consider alternative 3. As alternative 3 would allow the business to expand in international markets with no reduction in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the company might maintain its shop experience and brand uniqueness. It could likewise consider alternative 2 that might allow the business to access the markets without any potential investment. The company could pursue alternative 1 which would allow the company to focus on possible global markets rather than the local markets however as the company is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's profits. For that reason, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Biocon: Kiran Mazumdar Shaws Entrepreneurial Dream Case Analysis Stores

The business has a long term market position in US which can not be created soon in the brand-new markets. The alternative would help the company to broaden in worldwide markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from international markets.
• Elimination of concerns related to diversity.
• Profits diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Boost in competition.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Biocon: Kiran Mazumdar Shaws Entrepreneurial Dream Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could pose a serious danger to the market share of company. In this scenario the business could think about presenting Click and Recommendations of Biocon: Kiran Mazumdar Shaws Entrepreneurial Dream Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the terrific store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to broaden towards the worldwide markets without closing its domestic shops that adds to the major part of revenues of the company. The benefits and drawbacks associated with Alternative 3 are given listed below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Increase in revenue from international markets.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of concerns connected to diversity.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to get market share.



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