Recommendations of Biocon Kiran Mazumdar Shaws Entrepreneurial Dream Case Help

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Recommendations of Biocon Kiran Mazumdar Shaws Entrepreneurial Dream Case Study Help

On the basis of above internal and external analysis of the company along with the examination of various options, the business is advised to think about alternative 3. As alternative 3 would enable the company to broaden in worldwide markets without any reduction in its local incomes and any wear and tear of its market position. By considering Alternative 3, the business might preserve its store experience and brand uniqueness. It might likewise consider alternative 2 that could enable the business to access the markets without any potential investment. Although, the business could pursue alternative 1 which would enable the company to focus on possible global markets instead of the regional markets but as the business is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would lead to the significant decrease in company's income. Therefore, the business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Biocon Kiran Mazumdar Shaws Entrepreneurial Dream Case Help Stores

The business has a long term market position in United States which can not be generated quickly in the new markets. The option would assist the company to broaden in international markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in profits from global markets.
• Elimination of issues related to variety.
• Profits diversification.
• Action towards being a strong global brand.

Cons:

• Loss of substantial profits from the regional markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Biocon Kiran Mazumdar Shaws Entrepreneurial Dream Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might posture an extreme threat to the market share of business. In this scenario the company might think about presenting Click and Recommendations of Biocon Kiran Mazumdar Shaws Entrepreneurial Dream Case Solution stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Profits
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the great shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of earnings of the business. The advantages and disadvantages associated with Alternative 3 are provided below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Expanding customer base
• Big Incomes
• Exploration of new global markets.
• Increase in revenue from global markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of problems related to diversity.
• Differences in cultures might caused a failure of the brand name especially in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to gain market share.



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