Recommendations of Better World Books Socially Responsible Business Model Case Help

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Recommendations of Better World Books Socially Responsible Business Model Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of different options, the company is advised to think about alternative 3. As alternative 3 would permit the business to expand in international markets with no decrease in its local incomes and any wear and tear of its market position. By thinking about Alternative 3, the company could preserve its store experience and brand originality. It might likewise consider alternative 2 that could allow the company to access the markets without any possible investment. Although, the company might pursue alternative 1 which would make it possible for the company to focus on possible worldwide markets rather than the local markets however as the business is highly depending on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the significant decrease in company's profits. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Better World Books Socially Responsible Business Model Case Analysis Stores

Growth towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although a good choice for increasing the international presence of the company. However, the closing of domestic stores might highly impact the earnings of the firm as above 90% of its shops are located domestically and closing those shops would eventually decrease the earnings of the company. Additionally, the business has a long term market position in US which can not be produced quickly in the brand-new markets. The alternative would help the business to expand in international markets together with the removal of issues raised in its local markets connected to its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Increase in income from worldwide markets.
• Elimination of concerns related to variety.
• Revenue diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Better World Books Socially Responsible Business Model Case Help Stores

Alternative 2 consists of the introduction of online market locations through creating a correct business's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could pose an extreme hazard to the marketplace share of business. The rivals are moving towards click and Recommendations of Better World Books Socially Responsible Business Model Case Solution stores with Space introducing Piperline. This shift towards online markets might reduce the earnings for company. In this circumstance the business could consider introducing Click and Recommendations of Better World Books Socially Responsible Business Model Case Solution stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The pros and cons of alternative 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the fantastic shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to expand towards the worldwide markets without closing its domestic shops that contributes to the huge part of revenues of the company. The pros and cons related to Alternative 3 are offered below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Expedition of new worldwide markets.
• Boost in revenue from worldwide markets.
• Earnings diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of issues connected to diversity.
• Differences in cultures might led to a failure of the brand particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.



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