Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Help

Home >> Ibs Center For Management Research >> Benettons Dual Supply Chain System >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Study Analysis

A Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Analysis could be carried out to develop different methods utilizing the strengths of the company to avail chances, conquer weak points and to decrease the risks. It might likewise be utilized to evaluate that how particular weaknesses resist particular opportunities and increase the risks. The strategies drafted utilizing the Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Analysis are given as follows;
• Utilization of strong global brand name position and financial resources in expanding towards prospective markets.
• Unique brand experience could assist the company to much better position itself in brand-new markets.
• Resistance in growth in the potential international markets motivating diversity.
• High prices restricts the growth in numerous Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional ways of marketing and the special brand name experience could be made use of to lower the risk from potential customers.
• Stringent look policies could resulted in the customer shift towards Victoria with high social duty.
• Limited target markets could resulted in a decrease in the overall market share of the company.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Solution might be conducted to assess the accessibility of funds to the company that might be utilized in growth towards global markets. The monetary position of the business might be assessed by utilizing the data given in the case Exhibit 1. The ratios that might be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not appears to be potential and the company must put efforts in increasing its profits along with minimizing its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Analysis

Segmentation

Many of the business's Brick and Mortar shops are situated in United States including above 500 shops in almost each of the state of United States. The business has likewise a worldwide existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is most likely the 10% of its shops in the US.

Targeting

The business targets its clothing brand name to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is accountable for numerous differences in the business associated with its rivals. For instance, the business works with great looking males and females for its shops and follows a stringent appearance policy to maintain destination of good-looking people towards its stores and offer a special brand name experience.

Positioning

The business has positioned its brand as a high-end brand name targeting just a specific market section. The business with its non-traditional ways of marketing through models and representatives posters its brand image as a luxury clothes brand targeted to the cool and good-looking personalities in society. This market position draws in different elite people towards the brand name however it hurts the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Solution deals with a lot of competitors in the market with the existence of various number of competitors in the market. A chart revealing the close competitors together with their attributes and the marketing method is given up. it could be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing technique associated to the television programs. Gap is also considered to be a potential rival in regional as well as in global; markets as the company is thinking about to shift in the worldwide markets. Together with it, Benettons Dual Supply Chain System Case Study Solution. with its flexible pricing method and the Victoria's Street with its strong social status posture an extreme risk to the present market share of the Porter's 5 Forces analysis of Benettons Dual Supply Chain System Case Solution.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.