Recommendations of Balanced Scorecard Implementation At Philips Case Help

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Recommendations of Balanced Scorecard Implementation At Philips Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of different options, the business is suggested to think about alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any reduction in its regional earnings and any deterioration of its market position. The business could pursue alternative 1 which would make it possible for the business to focus on possible international markets rather than the local markets however as the business is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Balanced Scorecard Implementation At Philips Case Analysis Stores

The company has a long term market position in United States which can not be produced quickly in the new markets. The choice would assist the business to expand in global markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Increase in income from international markets.
• Removal of problems related to variety.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of comprehensive profits from the local markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Balanced Scorecard Implementation At Philips Case Analysis Stores

Alternative 2 consists of the introduction of online market locations through generating an appropriate business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present an extreme danger to the marketplace share of company. Additionally, the rivals are shifting towards click and Recommendations of Balanced Scorecard Implementation At Philips Case Analysis stores with Gap introducing Piperline. This shift towards online markets might reduce the revenues for company. In this situation the business might consider presenting Click and Recommendations of Balanced Scorecard Implementation At Philips Case Help stores. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores. The benefits and drawbacks of option 2 are offered as follows;

Pros:

• Low financial investment
• Reducing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the market position
• Elimination of brand Individuality
• Removal of the excellent store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of profits of the company. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Exploration of new international markets.
• Increase in earnings from international markets.
• Income diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues connected to diversity.
• Differences in cultures could resulted in a failure of the brand name especially in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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