Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Analysis

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Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Study Solution

A Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Help could be performed to design different methods using the strengths of the business to avail opportunities, conquer weaknesses and to lower the hazards. It might likewise be utilized to evaluate that how particular weaknesses withstand certain opportunities and increase the hazards. The strategies drafted utilizing the Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Analysis are offered as follows;
• Usage of strong worldwide brand position and financial resources in broadening towards potential markets.
• Unique brand name experience might help out the company to much better position itself in new markets.
• Resistance in growth in the potential international markets encouraging diversity.
• High costs limits the expansion in different Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the unique brand name experience could be used to lower the risk from prospective clients.
• Stringent appearance policies might caused the consumer shift towards Victoria with high social obligation.
• Limited target markets could led to a decrease in the overall market share of the business.
These strategies might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Solution might be conducted to assess the accessibility of funds to the company that might be used in expansion towards global markets. The financial position of the business might be evaluated by using the information given in the case Exhibit 1. The ratios that could be considered in financial performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be potential and the business must put efforts in increasing its profits along with reducing its operational expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Help

Segmentation

Most of the business's Brick and Mortar shops are situated in US including above 500 stores in almost each of the state of US. The business has likewise a global presence in 8 various nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is probably the 10% of its stores in the US.

Targeting

The business targets its clothes brand to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business connected to its competitors. The business works with great looking guys and ladies for its stores and follows a stringent appearance policy to maintain attraction of good-looking people towards its stores and offer a distinct brand name experience.

Positioning

The company has actually placed its brand name as a high-end brand targeting only a specific market segment. The business with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothing brand targeted to the cool and attractive personalities in society. This market position attracts numerous elite people towards the brand however it injures the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Solution deals with a great deal of competition in the market with the presence of various variety of competitors in the market. A chart showing the close rivals together with their characteristics and the marketing technique is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest competitors for business with its marketing technique associated to the tv programs. Space is also thought about to be a potential competitor in regional as well as in worldwide; markets as the business is thinking about to move in the international markets. Along with it, Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Study Solution. with its flexible pricing strategy and the Victoria's Street with its strong social status position a severe danger to the current market share of the Porter's 5 Forces analysis of Bajaj Auto Limiteds Business Strategy: From Market Leader To Follower Case Analysis.

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