Recommendations of Apple Ipods Promotional And Positioning Strategies Case Help

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Recommendations of Apple Ipods Promotional And Positioning Strategies Case Study Solution

On the basis of above internal and external analysis of the business in addition to the evaluation of different options, the business is advised to think about alternative 3. As alternative 3 would enable the company to broaden in global markets without any reduction in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the company could maintain its shop experience and brand uniqueness. Nevertheless, it might also consider alternative 2 that might allow the company to access the markets with no potential financial investment. Although, the company might pursue alternative 1 which would make it possible for the business to focus on prospective international markets instead of the local markets but as the company is highly based on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the considerable decline in company's profits. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Apple Ipods Promotional And Positioning Strategies Case Help Stores

The business has a long term market position in United States which can not be generated soon in the brand-new markets. The alternative would assist the company to broaden in global markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in profits from worldwide markets.
• Elimination of concerns associated with variety.
• Profits diversity.
• Action towards being a strong global brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Boost in competition.
• Distinctions in cultures could caused a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Apple Ipods Promotional And Positioning Strategies Case Analysis Stores

Alternative 2 includes the intro of online market locations through generating an appropriate company's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might pose a severe hazard to the marketplace share of business. The rivals are shifting towards click and Recommendations of Apple Ipods Promotional And Positioning Strategies Case Solution stores with Gap presenting Piperline. This shift towards online markets could decrease the incomes for company. In this circumstance the company might think about introducing Click and Recommendations of Apple Ipods Promotional And Positioning Strategies Case Analysis shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Decreasing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Removal of brand Individuality
• Elimination of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of revenues of the business. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Minimizing competitors hazard
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of brand-new global markets.
• Increase in income from global markets.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Extension of problems related to diversity.
• Distinctions in cultures might caused a failure of the brand name especially in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to gain market share.



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