Recommendations of Akio Morita: The Man Who Made Sony Case Solution

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Recommendations of Akio Morita: The Man Who Made Sony Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of various alternatives, the business is advised to think about alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its regional earnings and any deterioration of its market position. By considering Alternative 3, the company might preserve its shop experience and brand name originality. However, it might also consider alternative 2 that could allow the company to access the markets without any prospective investment. Although, the company could pursue alternative 1 which would allow the business to concentrate on possible global markets rather than the regional markets but as the business is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the significant decrease in company's earnings. The business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Akio Morita: The Man Who Made Sony Case Analysis Stores

The business has a long term market position in United States which can not be created quickly in the new markets. The choice would help the company to broaden in global markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Exploration of new international markets.
• Boost in revenue from international markets.
• Elimination of issues related to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competitors.
• Differences in cultures could led to a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Akio Morita: The Man Who Made Sony Case Analysis Stores

Alternative 2 includes the intro of online market locations through generating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could position a serious danger to the marketplace share of company. Furthermore, the rivals are shifting towards click and Recommendations of Akio Morita: The Man Who Made Sony Case Help stores with Gap presenting Piperline. This shift towards online markets might reduce the earnings for company. In this situation the business might consider presenting Click and Recommendations of Akio Morita: The Man Who Made Sony Case Help stores. These shops with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low financial investment
• Lowering competitors hazard
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Originality
• Elimination of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Enlarging customer base
• Large Revenues
• Expedition of new global markets.
• Increase in earnings from global markets.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of problems connected to variety.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.



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